Discover the values that define who we are and the principles that guide how we work together to create the Twilio Magic. The Magic is our core operating system and the blueprint for how Twilions meet challenges and empower each other to innovate.

企业价值观，定义我们是谁以及工作的准则，作为企业的核心思想及愿景蓝图，引领全员去面对挑战及鼓励创新。

  • Builders - 建造者
  • Owners - 拥有者
  • Curious - 好奇心
  • Positrons - 正向

Builders - 建造者

We love hard problems. We believe in people’s indomitable power to create a better world. We do this through ingenuity and resourcefulness. We reject the “can’t be done” attitude. We believe that we can resolve our customers’ most challenging problems with bold ideas and fearless iteration.

热爱解决难题，相信人们对创造美好生活的百折不挠的精神。通过创新及聪明才智来实现。拒绝“不能实现”的态度。相信通过创新的想法以及迭代能够解决客户的极具挑战性的问题。

  • Wear the customers’ shoes - 与客户共情

    As a builder, the most important thing to know is who your customer is and what problem they need you to solve. Builders are obsessively customer focused. The customer is the north star that enables you to prioritize and recenter when you get lost along the way.

    作为创造者，最重要的任务是理解客户，以及客户需要解决的问题。创造者需要聚焦客户价值。当迷失方向时要将客户作为北极星，指定优先级和重新聚焦。

    Wear the customers’ shoes when deciding what to build. Spend time with your customers. Work hard to understand the world from their perspective. Build empathy and build with a spirit of hospitality. Earn trust through every interaction.

    客户思维绝对创造的内容。与客户长时间共处，尽最大可能从客户的视角理解世界。与客户共情。在每一次的沟通互动中赢得信任。

  • Draw the owl - 无所畏惧的行动

    When you’re building something that doesn’t exist, there’s rarely an instruction book. Builders are inspired, not frightened, when faced with the unknown. That’s what makes our work exciting!

    当创造新事物时候，通常没有可以借鉴的信息。创造者会备受鼓舞，不害怕，直面未知。这样才让我们的的成果让人向往！

    Draw the owl when there aren’t step-by-step instructions to follow. Embrace uncertainty. We are pushing boundaries when we write the instruction book. Recognize that we might not get it right the first time. That’s okay, as long as we embrace the iterative nature of creation.

    做事情并不一定是循规蹈矩。拥抱不确定性，打破边界。意识到刚开始并不一定是正确定，没有关系，通过无限的迭代来进行创造。

  • Write it down - 记下来

    Write it down when you start approaching a problem. This empowers you with clear thinking and enables effective communication. To get the best results, put in the work to write down your desired outcomes, your decision criteria, and your plan of action. Write down the lessons learned along the way. The aim should be concise, thoughtful, simple writing presented in a productive forum.

    开始尝试解决问题时，把问题记下来。这样会使你有清晰的思考逻辑，易于有效的沟通。为了达成目的，写下来想要达成的目标，决策标准，行动方案。写下来实现过程中所有学到的东西。目标需要是准确的，经过深思熟考虑的，简洁的笔记。

  • Organize into small teams - 小团队

    We build best when we are connected to our customer, clear on our mission, and empowered to make decisions and move fast. When teams get too big, the people in those teams tend to lose touch, focus, and autonomy. What typically happens is people move further away from the customer and the problem.

    当与客户建立联系后，我们输出极致产品，目标清晰，积极授权决策，快速迭代。当团队过大时，团队成员通常会缺乏与客户的感知，目标不清晰，缺乏主动性。通常发生在人们与客户距离太远，与现场问题距离太远。

    Organize into small teams. Define the teams by the customer served. Define the mission we serve for the customer and the metrics that show that we’re on the right track.

    建立小型团队。以客户需求定义团队。定义所服务客户的目标，以及指引正确方向的指标。

  • Live the spirit of challenge - 挑战精神

    Builders love hard problems. Hard problems are the gold of business, and solving them is why we get paid. Anyone can pick the low hanging fruit.

    创造者热爱难题。难题是商业金牌，解决这些问题是客户付费的根本原因。任何人都能够采摘低处的水果。

    Live the spirit of challenge when the problem gets difficult. If our ambitions aren’t challenging, we aren’t pushing ourselves enough.

    当面对难题时，保持挑战精神。如果野心不够大，说明对自己还不够狠。

  • Learn cheap lessons - 迭代验证

    Build measurable experiments to learn cheap lessons when you build prototypes or come up with a new idea. Clearly define what must prove true for your idea to work. Design experiments so that you can measure the results. Use the results to learn as quickly and cheaply as possible. If you reach a dead end, know that this has an inherent value to our business. We get better with each iteration of an idea.

    通过可量度的实验进行低成本学习，建立原型，或者新想法。清晰的定义让想法转变为产品的因素。设计各种实验来进行验证。尽可能快速低成本的验证学习。如果发现方案完全不合理，纳闷验证的过程及学到的内容，依然是宝贵的资料。在每一次迭代中优化改善。

Words

indomitable / ɪnˈdɑːmɪtəb(ə)l /

adj.不屈不挠的；不服输的；不气馁的

ingenuity / ˌɪndʒəˈnuːəti /

n.心灵手巧，聪明才智，独创力；精巧的装置；灵活的方法

resourcefulness / rɪˈsɔːrsflnəs /

n.足智多谋

fearless / ˈfɪrləs /

adj.无畏的；大胆的

obsessively / əbˈsesɪvli /

adv.过分地；着迷地，着魔似地

empathy / ˈempəθi /

n.共鸣，同情；感同身受，产生共鸣（的能力）

hospitality / ˌhɑːspɪˈtæləti /

n.殷勤款待，好客；（公司或机构提供给顾客的）食宿娱乐招待